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A Chilean ad for menstrual relief pills.

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Dutch male fashion firm Suit Supply's new provocative "Shameless" advertising campaign has prompted cries of "shame" over a window display at London's Westfield shopping centre.

Eight-foot-high (2.4 metre) backlit images at Suit Supply's west London store show a sharp-suited man alongside a woman touching her own naked breast and revealing a glimpse of nipple, a man driving as he gropes the breast of his female passenger, and a seated woman reclining obligingly while her male companion lifts up her dress to peek at her underwear. The pictures, two of which are in the shop's window, have provoked complaints to Westfield and the Advertising Standards Authority, along with protests on Twitter.

Chief among the concerns are that the images are sexist in objectifying women, and that they are displayed where they can be easily seen by children.

The images in the shop windows are tame compared with others on the firm's website, which, according to one complainant, border on "S&M style activity".

Suit Supply stated: "Our campaign is called 'Shameless' and is shot by the renowned photographer Carli Hermès. In our opinion the photographs of the campaign are a well-balanced mix of style, humour and sex, the essence of fashion! We fully disagree that our campaign would be obscene and denigrating towards women. On the contrary, the women depicted in the photographs are obviously in the lead."

The advertising watchdog has banned a controversial print ad for an Italian ice-cream maker featuring a heavily pregnant nun with the strapline "Immaculately conceived", after complaints it is offensive to Christians.

The ad is the latest in the company's "Ice-cream is our religion" campaign. Last year the ASA banned an ad campaign by the company featuring a young nun and priest about to share a kiss after complaints that it was offensive to those in a religious order.

England's first national campaign to persuade the over 50s to practice safe sex is to be launched next week, after figures showed an alarming rise in sexually transmitted infections among older people.

It will use fashion adverts from the 1960s and 70s to encourage members of the "baby boomers" generation to use condoms. The campaign posters bear the phrase: "Remember wearing this?" next to an image of somebody posing in an outfit from the period, adding: "Then remember to wear this" beside an image of a packaged condom.

The drive has been partly prompted by recent figures published by the Health Protection Agency, which showed a rise in people in their 50s, 60s, 70s and 80s having sex with new partners over the last 10 years.

This trend has led to an increase in all of the five main sexually transmitted infections (STIs) in those age groups. The figures showed that 45 to 64-year-olds saw the biggest rise in syphilis, herpes, chlamydia and genital warts between 2000 and 2009. They also saw the second-biggest rise in gonorrhea cases, beaten only by the over 65s.

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Playboy magazine is to pull the plug on its Portuguese edition after it ran a photo shoot featuring Jesus Christ among topless models.

The spread was ostensibly a tribute to Nobel Prize-winning author Jose Saramago’s The Gospel According to Jesus Christ, but Hugh Hefner’s headquarters have reacted with outrage.

Theresa Hennessy, Playboy Enterprises vice president of public relations told the Mail Online: ‘We did not see or approve the cover and pictorial in the July issue of Playboy Portugal. It is a shocking breach of our standards and we would have not allowed it to be published if we had seen it in advance. We are in the process of terminating our agreement with the Portuguese publisher.'

Saramago’s novel is a fictional re-telling of Christ’s life, depicting him as a flawed, human character. It generated controversy among the Roman Catholic Church, who accused Saramago of depicting a ‘substantially anti-religious vision.’

However, other critics have praised it as a ‘deeply philosophical, provocative and compelling work.’