UK sexual health charity Marie Stopes will tonight launch the first TV commercial in the country to offer advice on abortion services. Watch the video.
The TV ad shown on Channel 4 at 10.10pm tonight, features a number of women from different walks of life who are "late". A voiceover says that being late for a period could mean pregnancy.
The controversial campaign, which anti-abortion campaign group Life has said is "grotesque", will not be aired by Channel 4 in Northern Ireland because abortion is still illegal in the province.
Marie Stopes said that the ad, which has been made by ad agency icreate4, will "empower women to reach confident, informed decisions about their sexual health".
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