An Aids-awareness advert depicting Adolf Hitler having unprotected sex has been condemned by mainstream health charities for stigmatising people infected with the virus. The highly-sexualised commercial appears to be a typical, if steamy, advert for perfume or underwear but it ends with the tag-line "AIDS is a mass murder".
The commercial has been released to coincide with 2009 World Aids Day, but established HIV/Aids charities have distanced themselves from its message, saying that it could make life more difficult for sufferers.
"Of course there are many HIV organisations that run their own campaigns, however I think the advert is incredibly stigmatising to people living with HIV who already face much stigma and discrimination due to ignorance about the virus," a spokeswoman for the National AIDS Trust, which co-ordinates World Aids Day in Britain, said. "On top of this it fails to provide any kind of actual prevention message (e.g. use a condom) and may deter people to come forward for testing. The advert is also inaccurate because in the UK thanks to treatment HIV is a manageable condition that does not necessary lead to AIDS."
The commercial was produced by the young Hamburg-based advertising agency das comitee on behalf of a small German Aids awareness group called Regenbogen e.V.
Hans Weishäupl, creative director of das comitee, told the Telegraph that it proposed the Hitler film after being briefed by Regenbogen e.V to come up with hard-hitting ideas. "A lot of people are not aware that Aids is still murdering many people every day. They wanted a campaign which told young people that it is still a threat," he said. "In Germany, Hitler is the ugliest face you can use to show evil".
"We worked on the campaign for free because we wanted to help out," Mr Weishäupl said. "We have also produced versions in English and Spanish so they can be broadcast abroad, if there is interest."
The campaign also features poster adverts of Saddam Hussein and Joseph Stalin, and a radio spot that re-works a famous speech by Joseph Goebbels, the Nazi propagandist.
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