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NHS viral video on teen pregnancy banned by YouTube

A still from NHS Leicester's viral video campaign on teenage pregnancy

A viral advertising campaign about teenage pregnancy has been banned by YouTube for showing what appears to be a schoolgirl giving birth in a playground while being watched by students.

The video clip, posted by NHS Leceister, was unbranded and appeared to be real footage shot on a mobile phone and posted on YouTube. This footage, which was blocked by YouTube after just 24 hours on the video sharing website, was designed to target the hard-to-reach teenage demographic.

Tim Rideout, chief executive of NHS Leicester City explained that traditional marketing, such as leaflets and posters, did not get the teenage sex and pregnancy message across to many of the target demographic.

The clip is still viewable at a supporting campaign website, www.hey-babe.co.uk (click on the mobile phone at the bottom of the page), which from next month will also host an online "docu-drama" featuring "local actors tackling common myths and frequently asked questions on relationships, sex and pregnancy".