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Vienna to get gender-equal traffic and exit signs

Flavor: Design

The City of Vienna has just launched a campaign to raise awareness about gender equality.

Its aim is to "give both genders the same exposure and ensure an equal distribution of chances, opportunities and duties" by changing the gender of figures pictured on familiar signs.

Thus, signs using male characters will have their female equivalent, while the opposite will also be true (images.)

Female exit signs and pictograms in bathrooms featuring a man, rather than a woman, changing a baby, will be introduced at City Hall to start with. Seats reserved for the elderly and pregnant women on Vienna's buses and trams will soon also picture a man carrying a child on his lap.

However, a roadworks sign picturing a woman in a skirt digging into a pile of dirt and used on a campaign poster will not see the light of day because of traffic regulations.

Carole L.

December 17, 2006

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